Race Branding gives you the naming rights of a race. Welcome to the “Brand Name Pro-Am”. The branding potential in a Race Entitlement is astounding. Video announcements, tickets printed with your logo, signage around the track, space in the Spectator Zones around the track, and so much more. A Race Branding is a comprehensive sponsorship that requires a lot of planning, but when done correctly, gives a tremendous amount of visibility. Race Branding offers hospitality, opportunities to make valuable business connections and so much more!! Understanding and implementing all of the assets of an entitlement are key to getting the full value.
Sponsor Signage provides you with an impressive amount of exposure on Race Day, and the potential for a good amount of Media exposure as well. Most Track Signage deals are done annually, and many of the tracks have more events than just racing. Sponsor Signage offers you a lot of visibility to not only race attendees, but to anyone attending a track event year-round. Diamondback MX hosts other special events, so posting signage is a great opportunity to offer your brand year-round visibility.
Spectator Zones are packed at racetracks. When fans attend races, they often make it an all-day event and spend time strolling around the track, interacting with booths, and checking out products. This offers you a unique opportunity to interact and engage with customers. Spectator Zones can be used to collect customer information, sample products, or to sell products in many cases. Showcasing your product for thousands of fans to touch and feel while you are collecting contact information and live feedback is a great value for any brand.
Official Track Partner
Becoming an Official Track Partner of Diamondback Motocross can be a very smart branding play! It offers brand visibility, brand loyalty, a large amount of customer data, and a huge opportunity for B2B (business to business) relationship building. Tracks work with many local and national companies, and generally have great relationships with them. Tracks will often offer an opportunity for you to not only present your products to their patrons, but to their partners as well.